The International Association of Universities General Assembly was held in Dublin, Ireland, October 25-28, and Prof. Norio Kaiogo gave a lecture. The title was “Digital Transformation: Tsukuba SDGs and Innovation on Social Media,” and he discussed how to bridge the results of academic research to the society, taking up a project conducted in collaboration with Tsukuba City as an example. The project is being carried out in collaboration with Tsukuba City as an example.